From New York to Tel Aviv: The Rise of Alayofgroup Real Estate

TEL AVIV — Alayofgroup Real Estate traces its origins to a family with decades of experience in the real estate industry, beginning in New York before establishing operations in Israel

Before founding the company, Bella Alayof and her eldest son, Eran Alayof, worked in New York’s competitive real estate market, where they developed experience in client relations, negotiations, and long-term property transactions

In 2010, Bella Alayof returned to Israel as a returning resident and joined a real estate company in Tel Aviv. She quickly advanced within the organization, eventually managing the office. Drawing on her international experience, she later decided to establish her own brokerage

Alayofgroup Real Estate began as a boutique agency operating from a modest office, focusing primarily on residential properties in South Tel Aviv. The company expanded gradually, with growth driven largely by repeat business and client referrals

In 2012, Bella’s younger son, Shai Alayof, joined the business after relocating to Israel. Working alongside his mother, he gained experience across the residential real estate sector, including market analysis, negotiations, and client representation

A year later, in 2013, Eran Alayof joined the company, bringing additional experience from the New York real estate market. Together, Bella, Eran, and Shai combined international experience with local market knowledge as the family business continued to expand

Over the following decade, Alayofgroup Real Estate broadened its activities beyond its original focus in South Tel Aviv, becoming active in Israel’s luxury residential sector and representing high-end private homes and residential developments

One of the company’s notable milestones came in 2020, when it represented the sale of what was reported at the time to be the most expensive residential property ever sold in Israel. The transaction marked a significant moment for both the company and the country’s luxury real estate market

Today, Alayofgroup Real Estate operates in Israel’s luxury residential market while remaining a family-owned business. According to the company, its approach continues to emphasize long-term client relationships, trust, and personalized service—principles that have guided its development since its founding